Special Study: Rural India - Growth, Shining and Rising Through The Gloom

• Increase in disposable income due to many factors including reducing share of agriculture in rural household income, rise in non-farm income offering better purchasing power
   
• Changing expenditure distribution patterns; identifying components in the consumption basket on which rural families spend less compared to their urban counterparts
   
• Strong political impetus provided by the government apparent in renewed interest to work for the betterment of the rural masses and willingness to invest in education, health and infrastructure
   
• Sectors that benefit from rural prosperity including FMCG, automotive, retail, telecommunication
   
• The phenomenon of rural business process outsourcing (BPO) in which IT/IteS majors like Infosys Technologies and Wipro are expanding back-office operations to rural areas because of lower infrastructure costs, moderate salary levels and low attrition rate
   
• The growth of agriculture as a result of positive trade and investment policies, rising commodity prices and the strategy to double growth; GDP growth streaming out of agriculture is four times more effective in eliminating poverty compared to GDP arising outside agricultural sector
   
• A look at the schemes which strengthen the core of rural India including the flagship National Rural Employment Guarantee Act, Bharat Nirman (build India) Rural Infrastructure Development Scheme and major interventions in the health and education sectors
   
• The role of rural and micro finance in providing safe and reliable financial services, like credit, savings and insurance
   
• The importance of Information and Communication technology to reduce much of rural India’s age-old agonies, making it an empowered, decision-making part of modern India

The 11,000 words Special Study is priced at Rs 700/-.

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